INSTA-FASHION VIDEOS FOR L’OREAL BOOTH AT TIFF 2019
During my time at CINCO, I played a pivotal role in the development of experiential marketing campaigns. One notable project involved the creation of engaging activities for public events, highlighted by the innovative Instamatic “Fashion Commercial” Booth.
This setup utilized multiple camera angles, seamlessly feeding their streams into a single computer powered by TouchDesigner. Drawing on my proficiency in After Effects, I skillfully programmed an automated system for the dynamic replacement of content, enabling on-the-fly rendering and instantaneous uploading. This not only added an element of spontaneity to the campaign but also showcased the integration of diverse technologies to deliver a unique and enjoyable experience for event attendees.
